Racing Extinction, directed by Louie Psihoyos is a 2015 environmentally-focused documentary. Starring Elon Musk, Joel Sartore, and Jane Goodall, it's a brilliant follow-up to Psihoyos'sThe Cove. It screens audacious behind-the-scenes footage, mass coverage of worldwide issues, and creative messaging.

 

Racing Extinction premiered at the Sundance, Moscow, and Melbourne International Film Festivals. It was nominated for Best Documentary (at Melbourne) and Best Film of the Documentary Competition (Moscow).

 

I geo-targeted potential audiences according to release locations, searching for conversations about similar documentaries, like Black Fish. I especially gained traction amongst humanitarian activist groups and 'Go Green' campaign promoters.